ABOUT US
At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes.
Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services.
With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't.
We are currently looking for a Senior Data Analyst (Strategy) to join our team. The working hours for this position is in Pacific time (9:00 am to 6:00 pm).
Responsibilities
- Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives.
- Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting.
- Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data.
- Define audience use cases across channels including email, paid media, on-site personalization, and app messaging.
- Support experimentation strategies through strategic audience design (e.g., test vs. control groups).
- Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis.
- Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage.
- Align with da