BSF is a wholesale seafood and beef distributor and manufacturer serving customers across the United States. We supply high-quality proteins to foodservice operators, distributors, institutions, and hospitality groups. Our business is built on relationships, product expertise, and a commitment to consistent quality and service.
The Role
We are seeking a driven, consultative outside sales professional to build and grow BSF's business in two high-opportunity segments: Non-Commercial / Contract Foodservice and Hospitality & Travel. This role combines new business development with account management. You will pursue new accounts from a validated target list and from qualified leads supplied by our lead generation partner, then manage and grow the accounts you win. Most of this market is uncovered, so the right candidate will be comfortable building a book of business from the ground up and caring for it as it grows.
You will report directly to the VP of Foodservice Sales and work closely with our sourcing and operations teams to develop programs tailored to institutional and hospitality buyers.
Segments You Will Own
Non-Commercial / Contract Foodservice
Target accounts include
Healthcare systems, hospitals, and senior living communities
K-12 school districts and higher education dining programs
Corporate dining and business & industry accounts
Corrections and government foodservice
Group purchasing organizations (GPOs) serving non-commercial operators
Hospitality & Travel
Target accounts include
Hotels, resorts, and casino foodservice operations
Cruise lines and travel catering
Airlines and airport concessions
Event venues and convention center foodservice
Hospitality procurement platforms and buying groups
What You Will Do
Prospect, qualify, and develop new accounts across both segments from a validated target list of 400+ opportunities and leads from our lead generation partner
Follow up promptly on partner-generated leads and convert qualified opportunities into accounts
Manage and grow the accounts you win through regular business reviews, program updates, renewals, and contract compliance
Build relationships with institutional procurement departments, executive chefs, F&B directors, and category managers
Develop and present customized seafood and protein programs aligned to contract cycles, menu specs, and volume requirements
Manage RFP and bid processes in partnership with the BSF sales support team
Maintain accurate pipeline activity and account records in HubSpot CRM
Collaborate with sourcing and operations on product availability and program pricing
Attend industry trade shows and customer events as needed
What We Are Looking For
5-10 years of outside foodservice or food manufacturing sales experience, with demonstrated success in both winning new business and growing existing accounts in contract or institutional segments
Familiarity with GPO structures, contract pricing, and program-based selling
Experience calling on procurement departments, not just end users
Prior exposure to seafood, protein, or perishable categories preferred
Strong consultative selling skills - you build programs, not just process orders
Comfortable with long sales cycles and with working both self-sourced and partner-generated leads in a largely uncovered market
Ability to balance new business development with account management as your book grows
Proficiency with CRM tools (HubSpot preferred) and Microsoft Office
Ability to travel regularly for in-person customer development
Ideal Background
Candidates with experience at broadline distributors (Sysco, US Foods, Performance Food Group), contract foodservice management companies (Aramark, Sodexo, Compass - on the supplier or manufacturer side), GPO sales, or foodservice-focused protein manufacturers will stand out. We are looking for someone who understands how institutional and hospitality buyers make decisions and can speak their language.
Benefits
- 401(k)
- Employee discount
- Health savings account
- Paid time off
- Parental leave
Work Location: In person